HP DesignJet 3800 Multifunction Printer


HP in Partnership with Hweelhaus Studio




Art Direction, Storyboards, Style Frames, Animation

World Class Speed

If you know a little something about the world of top-tier enterprise printers, then you'll likely to go full fan when you see the stats behind the HP DesignJet XL 3800 Multifunction Printer. It's like the Barry Allen ⚡ of printers, delivering a full-color first page in just 20 seconds! In collaboration with the magic-makers at Hweelhaus Studio, our goal was to transform technical jargon into a dynamic showcase, creating a presentation that not only educates but , also sparks excitement about the HP DesignJet XL 3800's capabilities.

Our Approach

To nail our objective, we unleashed a dynamic, typography-driven video campaign that turned heads. This approach amplified the speed and efficiency of the HP DesignJet XL 3800, using fast-paced animation and crisp editing to inject a burst of energy into every frame. Our team meticulously adhered to HP's brand guidelines while selecting a color palette that echoed the printer's cutting-edge features.

Watch the video