No life without death. And the tension between the two is our source of creativity.

Client

HP

Year

2016

Services

Art Direction, Design, Animation

After releasing their newest printer models (PageWide Enterprise MFP and Color JetSet), HP was seeking a streamlined video that would showcase the products’ professional color value, maximum uptime and strong security. Cubic Orange conducted art direction in collaboration with PIA Agency, a Creative Drive company, by creating a premium look through stylized CG lighting and custom type animation.

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