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Evaluate Your Brand's
Market Impact

TAKE OUR 5-MINUTE ASSESSMENT
TO DISCOVER IF YOUR BRAND IS HELPING
OR HINDERING YOUR GROWTH

Brand Evolution Score™

Based on our work with global brands like Intel
and HP, we've identified the key indicators that
signal when a brand needs evolution.

Get your personalized Brand Evolution Score™
and actionable insights.

Brand Evolution Score

①

Market Position

Brand Relevance

How well does your brand resonate with your current target audience?

Extremely well - Our brand perfectly matches their needs

Very well - We're mostly aligned but have small gaps

Somewhat - We have some disconnects

Not well - We're struggling to connect

Unsure - We haven't measured this recently

Competitor Differentiation

How easily can prospects distinguish your brand from competitors?

Very easily - We're clearly unique

Somewhat easily - We have some distinctive elements

Not very easily - We blend in somewhat

Not at all - We get confused with competitors

Unsure - We haven't assessed this

Market Evolution

How well does your brand reflect current market conditions?

Perfect match - We're ahead of trends

Good match - We're current

Partial match - We're slightly dated

Poor match - We're significantly behind

Unsure - We haven't evaluated this

②

Visual Identity

Design System

How consistent is your visual brand across all touchpoints?

Highly consistent - Everything matches perfectly

Mostly consistent - Minor variations exist

Somewhat consistent - Notable inconsistencies

Inconsistent - Significant variations

No system in place

Digital Presence

How well does your brand translate to digital platforms? Excellent - Optimized for all channels

Excellent - Optimized for all channels

Good - Works well on most platforms

Fair - Some adaptation challenges

Poor - Significant digital limitations

Unsure - Haven't evaluated

Visual Modernity

How current is your visual identity?

Very modern - Updated within last year

Somewhat modern - 2-3 years old

Slightly dated - 3-5 years old

Outdated - 5+ years old

③

Brand Strategy

Value Proposition

How clear and compelling is your value proposition?

Crystal clear - Consistently wins business

Mostly clear - Generally effective

Somewhat clear - Could be stronger

Unclear - Needs significant work

Don't have one formalized

Brand Architecture

How well does your brand structure support your business?

Perfect fit - Supports all objectives

Good fit - Minor adjustments needed

Fair fit - Some challenges exist

Poor fit - Major restructure needed

No formal structure

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STRATEGY SESSION

30-minute focused consultation
Review your specific results
Discuss practical next steps
Get expert recommendations

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